VERT was a collaborative project by Diez Office, OMCºC, and the American Hardwood Export Council (AHEC). Constructed from red oak glulam, the structure was presented at Chelsea College of Arts as a Landmark Project for London Design Festival 2024. Photo by Petr Krejci.
AHEC – American Hardwood Export Council
CDA manages Scandinavian press relations for AHEC, and collaborate on creative projects, exhibitions, and initiatives that advance their mission.
VERT (2024)
For London Design Festival 2024, AHEC presented Vert, a modular timber structure constructed to cool cities and increase biodiversity in urban environments.
Designed by leading industrial design practice Diez Office in collaboration with urban greening specialists OMCºC, Vert showcased the potential of two versatile wood products: red oak glulam and thermally modified timber (TMT), while providing a calm and shaded space.
VERT at London Design Festival 2024. Photo by Petr Krejci.
Three (2023)
For the 2023 edition of 3daysofdesign in Copenhagen, AHEC presented Three – an exhibition exploring the creative potential of hardwood timbers and a new generation of Scandinavian designers.
The designers – Anne Brandhøj from Denmark, Pia Högman from Sweden and Anna Maria Øfstedal Eng from Norway – each used a different kind of wood for the exhibition. Each of the designers was tasked with designing furniture pieces that would encourage sustainable wood production by working with three undervalued American hardwoods: American red oak, cherry and maple
The exhibition was presented at Copenhagen Design Agency.
Photo by Benjamin Lund.
The Home of Hans Bølling (2022)
CDA was engaged by AHEC to conceive and implement a strategic brand collaboration with Danish furniture brand Brdr. Krüger – alongside visionary Danish architect Hans Bølling and Danish designer Sara Martinsen. The strategic partnership included both a media campaign and an exhibition titled ’The Home of Hans Bølling’ which was shown at 3daysofdesign in 2022.
The campaign highlighted three under-used American hardwood species, selected for their combination of sustainability, durability and textured beauty: red oak, cherry, and maple. The exhibition was curated and set-designed by Danish designer Sara Martinsen, who also created a series of bespoke art pieces using the same American hardwoods.
Photo by Jonas Bjerre-Poulsen and Sandie Lykke Nolsøe.
About AHEC
AHEC – American Hardwood Export Council – is the leading international trade association for the American hardwood industry, representing the committed exporters among hardwood companies, who now market and sell their products all around the world. For more than 30 years, AHEC has been at the forefront of international wood promotion, successfully building a distinctive and creative brand for American hardwoods.
By recognizing the key role design plays in the successful and innovative use of hardwoods AHEC helps the American hardwood industry develop new opportunities by building a rapport with the global design community. In Europe, AHEC is renowned for its imaginative and ambitious collaborations with architects and designers to highlight the potential and inspire more use of these sustainable materials.
For more
Follow AHEC Europe on Instagram @ahec_europe
Visit americanhardwood.org
Press contact – Scandinavia
For further information, images and more, please contact:
CDA – Copenhagen Design Agency
press@cphdesignagency.dk