Copenhagen Design Agency created a digital PR platform and tool for Nordic design brands and exhibitions shown at Milan Design Week. The communication was specifically targeted international design journalists, design industry professionals and opinion makers.

Nordic Design Trace promoted Nordic furniture brands, designers and design culture through articles, newsletters, press releases, online maps and social media.

The platform presented an overview of Nordic design at Milan Design Week with both well-known and emerging design brands from Denmark, Sweden, Norway and Finland – including Artek, Bang & Olufsen, Bolon, Fredericia Furniture, Fritz Hansen, House of Finn Juhl, Lammhults, Montana, Muuto, Nikari, Normann Copenhagen, Please Wait to be Seated, Tom Rossau and many more.

Nordic Design Trace covered both Salone del Mobile (the fair) and Fuori Salone (events in the city) which together encompass Milan Design Week – one of the biggest and most influential design events in the world.

Nordic Design Trace provided an overview of the various Nordic design exhibitions in Milan and highlighted the strong design tradition from the different countries coming from the region.

Partners

Nordic Design Trace was supported by Nordic Culture Fund (Nordisk Kulturfond) and The Nordics – a joint initiative under the Nordic Council of Ministers. The official partners for Milan Design Week included DOGA Design and Architecture Norway (Norwegian Presence – NO), Visit Sweden (Hemma – SE), and Visit Denmark (DK).