2019

Puzzle House by Bjarke Ingels Group and HHF

Copenhagen Design Agency was in charge of PR and communication for the launch of Puzzle House, designed by Bjarke Ingels Group and HHF Architects for the Embassy of Switzerland in Denmark.

Role

Communication strategy
International PR
Danish PR

Year

2019

Client

Embassy of Switzerland in Denmark

 

In this project, Copenhagen Design Agency was engaged by the Embassy of Switzerland in Denmark for international PR and communication for the launch of Puzzle House, designed by Bjarke Ingels Group and HHF Architects as part of the embassy’s Architecture in Residence program.

Copenhagen Design Agency proposed a cross-channel PR and marketing strategy as well as a network communication strategy involving related partners and professional networks.

Press coverage included:
Dezeen
Designboom
Surface
Design Milk
Berlingske
Jyllands-Posten

The Architecture in Residence (AiR) program aims to strengthen the relations between Danish and Swiss architects, architecture schools and manufacturers from the building industry.

Puzzle House – a multi-functional social installation by Bjarke Ingels (BIG) and Simon Frommenwiler (HHF) – was presented at the Swiss Embassy in Hellerup north of Copenhagen. The project involved many partners and supporting companies.

Puzzle House was launched during 3daysofdesign 2019 in Copenhagen.