In this project, we were engaged by the Embassy of Switzerland in Denmark for international PR and communication for the launch of Puzzle House, designed by Bjarke Ingels Group and HHF Architects as part of the embassy’s Architecture in Residence program.

We made a cross-channel communication strategy as well as a network strategy involving related partners, professional networks and local influencers.

Press coverage included:
Dezeen
Designboom
Surface
Design Milk
Berlingske
Jyllands-Posten

The Architecture in Residence (AiR) program aims to strengthen the relations between Danish and Swiss architects, architecture schools and manufacturers from the building industry.

Puzzle House – a multi-functional social installation by Bjarke Ingels (BIG) and Simon Frommenwiler (HHF) – was presented at the Swiss Embassy in Hellerup north of Copenhagen. The project involved many partners and supporting companies.

Puzzle House was launched during 3daysofdesign 2019 in Copenhagen.