2019 – ongoing

New Platform for Nordic Design

In 2019 Copenhagen Design Agency initiated Nordic Design Trace – a digital platform that connects Nordic design brands and exhibitions at selected international design events, festivals and fairs.

Visit the Nordic Design Trace

Role

Communication strategy
Coordinated PR campaign
International press
New digital platform

Website designed by Ruby Studio

Year

2019 – ongoing

Client

Self-initiated project

About
Nordic Design Trace is a new digital platform that connects Nordic design brands and exhibitions at selected international design events, festivals and fairs.

The platform promotes Nordic design brands, designers and design culture through articles, newsletters, press releases, online maps and social media.

The communication is particularly targeted international design journalists and design industry professionals.

Milan Design Week
For Milan Design Week 2019, Nordic Design Trace presented a digital map with both well-known and emerging design brands from Denmark, Sweden, Norway and Finland – including Anour, Artek, Bang & Olufsen, Bolon, Fredericia Furniture, Fritz Hansen, Henzel Studio, House of Finn Juhl, Lammhults, Montana, Muuto, Nikari, Normann Copenhagen, Royal Copenhagen, Please Wait to be Seated, and Tom Rossau.

Partners for Milan Design Week 2019:
DOGA Design and Architecture Norway (JOIN by Norwegian Presence – NO)
Visit Sweden (Hemma gone wild – SE)
Visit Denmark (DK)
Made by Choice (FI)

The 2019 Milan initiative is supported by:
Nordic Culture Fund

Visit the Nordic Design Trace