Photo: Rasmus Hjortshøj COAST
International PR campaign and launch strategy for iconic architecture project in Copenhagen.
Copenhagen Design Agency was engaged to plan and execute the entire international PR campaign for the launch of Copenhagen’s new iconic architecture project BLOX, designed by OMA.
We strategized the PR campaign and facilitated the process with key clients Realdania, Danish Architecture Center – DAC and BLOXHUB.
We executed the international PR over the course of 6 months, including press events, targeted press releases and special influencer events.
Press coverage included:
Fast Company /FastCoDesign
Monocle Spring Weekly
BLOX opened to the public in 2018. It is one of Copenhagen’s largest urban development projects and a new destination on the city’s harbour front. Home to Danish Architecture Center and BLOXHUB. Designed by the internationally renowned architecture firm OMA (Office for Metropolitan Architecture). Funded and built by the philanthropic association Realdania.