Nordic Design in Milan
In the spring of 2018, Copenhagen Design Agency organized the coordinated PR campaign Nordic Design in Milan to connect and highlight Nordic design initiatives during Milan Design Week 2018. The PR campaign was initiated by Copenhagen Design Agency and supported by The Nordic Council of Ministers as part of the joint branding initiative The Nordics.
Milan Design Week is one of the most important international design events. The PR campaign incorporated the five joint Nordic exhibitions on show during Milan Design Week 2018:
Norwegian Presence (NO)
Hemma – Stories of Home (SE)
Nordic Happiness (FI)
Danish Living Room (DK)
The Nordic design presentations had diverse expressions, but a common trait was the skilled sense of materials, form, aesthetics and functionality. Nordic designers and manufacturers are influenced by the nature that surrounds them and the design traditions of the region. They often explore new approaches with local materials and work with a sustainable agenda.